John West to Promote More MSC-Certified Canned Tuna in Australian Market
SEAFOODNEWS.COM [SeafoodNews] February 3, 2016
John West Australia has partnered with the Marine Stewardship Council and WWF to increase the market penetration of its MSC-certified canned tuna among Australian consumers.
In 2012, John West and the MSC pledged to source its skipjack tuna using FDA-free methods by 2015. That goal was met and now both plan to market the success of the committment to Australian consumers.
"As a result of a collaborative effort by WWF, MSC and John West, Australians will now see over 100 million cans of clearly labelled MSC certified sustainably sourced tuna in supermarkets," said WWF Australia CEO Dermot O'Gorman. "The magnitude of this -- affecting a huge 43% of Australia's canned tuna -- make this a world first. Sustainability in Australia has just taken a mighty step forward thanks to the leadership of John West Australia."
To Read Full Story Login Below.