Trident Seafoods Japan to Promote Pollock Fillet Products at Tokyo Seafood Show
SEAFOODNEWS.COM [SeafoodNews] August 17, 2016
Trident Seafoods Japan is again participating in the Tokyo Seafood Show as single company, instead of through its local distributors. This is the 4th year Trident has exhibited directly.
According to Japanese sources, Trident is trying to expand its footprint with sales directly to consumers in Japan by showing new consumer products directly. It has also hired female marketing staff for this task.
This year, the company will focus on the 'slice' or fillet market. Traditionally Japanese have bought whole fish or highly processed fish, such as surimi. But Pacific cod is sold as 'Slices" or 100 gm to 300 gm fillets, and Trident is going to expand this sales push..
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