ASMI's Trailblazing New Products Project Seeks to Expand Sales to Additional Markets
SEAFOODNEWS.COM [SeafoodNews] by Peggy Parker - November 7, 2016
Alaska’s seafood industry is used to the roller coaster of harvests that are far from predictions, vagaries in the exchange rate, and shifting markets. Even those in the pollock industry, a fishery with little uncertainty in production, is vulnerable to global changes in the whitefish market.
So help to expand markets with new products from species that are already harvested is a smart business decision. But R&D on new products is expensive, and researching market opportunities takes time.
That’s why the industry’s marketing arm, Alaska Seafood Marketing Institute, has launched a research project not only on specialty products that can be made from fish already commercially harvested, but potential markets for them around the world.
The initiative was announced at ASMI’s annual All-Hand’s meeting in Anchorage late last month.
“ASMI and the McDowell group are working together on a trailblazing project to map out how specialty markets work, who the target consumers are, how to get products to them,” said Andy Wink, projects coordinator for Juneau-based McDowell Group.
“We’re partnering with industry to understand how best to meet their needs....
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