Gorton's Brings Back Iconic Gloucester Fishermen Mascot for Super Bowl Ad Campaign
SEAFOODNEWS.COM [SeafoodNews] February 1, 2017
Gorton’s Seafood is bringing back it’s iconic Gorton’s Fisherman mascot in a series of commercials that will debut this Super Bowl Sunday.
Gloucester-based Gorton’s hired public relations firm Connelly Partners to produce the advertising campaign. The commercials will feature the Gorton’s Fisherman in his iconic yellow slicker as a “fish out of water” in real life situations.
The first ad titled “Coach” will debut this Sunday during the Super Bowl and will show the fishermen celebrate a big play by dumping a bucket of fish on ice on the unsuspecting coach...
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