Canadian Tuna Brands Fight over Advertising Claims Based on Greenpeace Chain Sustainbility Rankings
SEAFOODNEWS.COM [Vancouver Sun] Randy Shore - October 4, 2017
The B.C.-based tuna company that topped Greenpeace’s sustainability ranking is incensed by Ocean Brands television ads that appear to claim the title for themselves.
The Oceans ad claims “Greenpeace ranks Oceans as the most sustainable, readily available national brand of canned tuna in all of Canada.”
But the rankings released in July placed Raincoast Trading tuna in the top spot, and Richmond-based Ocean Brands in fourth.
“I was absolutely shocked that they would be so misleading,” said Kim Stockburn, sales and brand manager for...
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