Benihana’s celebrates 50 years of dinner and a show, Be a Chef program lets you send the shrimp flying
SEAFOOD.COM NEWS April 9, 2014 -
Dinner and a show: That has been the point at Benihana since its first restaurant opened in Our Year of the Beatles, 1964. But who knew that any John, Paul or Georgina could don an apron, step behind a griddle and throw down for a night?
The chain’s Be the Chef program began seven years ago, the result of big-think marketing along the lines of, “Gee, wouldn’t it be great to have husbands return the favor of cooking on Mother’s Day in a way that guarantees showboating?” Can you think of another restaurant that’s willing to allow folks 18 or older, after one hour’s instruction, to work a 500-degree griddle then serve what comes off it — to paying customers?
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