Walmart moves aggressively into organics with Wild Oats brand
SEAFOOD.COM NEWS April 10, 2014 -
Wal-Mart Stores, better known for its low prices than health-food focus, is making a big push into the organics business.
The retailing giant already sells 1,600 organic products, but the company today is announcing a a new line of goods under the Wild Oats brand. The selling point? They'll be offered at the same price as non-organic national brands and 25% cheaper than the organic national brands in its stores.
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