NFI's Shrimp Council and Eastern Fish Company complete successful online Lenten shrimp promotion
SEAFOOD.COM NEWS April 11, 2014
The National Fisheries Institute's Shrimp Council partnered with Eastern Fish Company and cooking tool developer OXO for a successful online shrimp promotion during Lent.
The competition was conducted through Pinterest, a social media site that specializes in "pinning" useful recipes and other useful projects for homemakers. Over this year's Lenten season 30 bloggers competed in the "Shrimp Showdown" that challenged them to create unique shrimp recipes using five pounds of Eastern's Sail Brand of shrimp along with a set of OXO's kitchen tools.
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