Trident, other pollock producers finding success boosting quality of fish sticks to hook kids
SEAFOOD.COM NEWS April 15, 2014
Fish sticks just aren't cutting it anymore.
The frozen-fish industry has faced a problem of making the easy dinner staple more appealing, especially to children at home and in school.
"[Kids] want to have something they could get at a restaurant or something that looks familiar to them," said Pat Shanahan, program director of Genuine Alaska Pollock, a group representing the fisheries supplying the catches commonly used in fish sticks.
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