First shrimp themed restaurant chain opens in China with aim to restore traditional shrimp eating culture
SEAFOOD.COM NEWS April 16, 2014
One of the consistent themes of our news is how growing demand for seafood in china is impacting the markets in the west. This article is an example, about the opening of a national restaurant chain devoted to shrimp, aimed at urban consumers. To the extent that this chain, or others like it, become popular, it is another avenue that increases domestic demand for high quality shrimp inside China. -JS)
Yipin Large Shrimp is a new national restaurant chain in China which features a variety of shrimp dishes.
The promotional approach is to restore the traditional ancient Chinese methods of eating shrimp. The chain is the first of its kind in China.
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