TUF undertaking global study aimed at revolutionizing perception and increasing usage of tuna products
SEAFOOD.COM NEWS [SCOM] - April 17, 2014 -
Thai Union Frozen Products (TUF) is investing 15 million baht into a world-wide study aimed at understanding consumer attitudes and habits that would have to change in oder for them include tuna in their everyday nutrition.
Mr. Scott Solar, Director of Culinary Development, Thai Union Frozen Products PCL, said, “This is the first consumer behavior study of its kind that will tap into consumers in the United States, England, France, Italy and Thailand and really dig deep into why or why they don’t include tuna in their daily meal plans. This study is only a part of TUF’s 150-million baht research and development budget”
“Tuna as a product hasn’t changed for over 50 years – we believe consumers see it as an ingredient in other meals and dishes, like salads and sandwiches, instead of a center-of-the-plate protein like a piece of chicken, pork or beef.
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