Norpac says its seafood tracking system has added value, eliminated IUU fish from its supply chain
SEAFOOD.COM NEWS April 22, 2014
The environmental benefits of seafood traceability are obvious: By tracking a fish through the entire supply chain – from capture to plate – you can ensure the fish wasn’t caught using illegal, unreported and unregulated (IUU) fishing practices. But many companies, like Norpac Fisheries Export, are discovering that traceability is also good for their bottom lines.
When Norpac set up an electronic tracking system in 2002 to monitor the fish it captures and sells, the company wasn’t trying to certify its seafood as sustainable, Norpac’s Managing Director Thomas Kraft says; the goal aim was to develop a tool to better manage the flow of the
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