NPD sees restaurant traffic likely to remain flat
SEAFOODNEWS.COM [Nation's Restaurant News] By Mark Brandau July 24, 2014 -
Consumer traffic to restaurants in the United States has flattened, with few signs of an imminent rebound, according to new data from The NPD Group.
The Port Washington, N.Y.-based market research firm found that American consumers made about 61 billion visits to restaurants during the 12 months ended in May 2014, roughly the same number of visits recorded in the 12-month period a year earlier. That amount of traffic is nearly 1..3 billion annual dining-out occasions below pre-recession levels, NPD found.
The firm’s long-range traffic forecast shows annual growth of less than 1 percent expected for the next several years.
“There are some fundamental shifts...
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