Whole Foods to defend its position in organic food with national marketing campaign
SEAFOODNEWS.COM [The Associated Press] by Candice Choi - July 31, 2014
Whole Foods is getting ready to launch its first national marketing campaign and expand home delivery as it looks to fend off bigger players muscling into the organic and natural foods category.
The company, based in Austin, Texas, said the marketing campaign this fall will explain to customers what makes it different and why it's better than other supermarkets.
In addition, he said the company will partner with third parties to offer home delivery in 12 to 15 major markets, with plans for a wider rollout over time...
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