Trident to market pollock roe with Japanese company Takamasa in bid to help rebuild after tsunami
SEAFOODNEWS.COM by John Sackton July 31, 2014
Trident Japan has announced that it will enter into a joint venture to market high-quality pollock roe gift packs with Takamasa Co., with production beginning this October.
Takamasa has a long history with Trident as a purchaser of surimi. However, the area where it is located, Sanriku, was devastated by the 2011 earthquake and tsunami, and few businesses have been fully restored.
After the disaster, Chuck Bundrandt, then president of Trident, took the lead in collecting relief supplies and donations for the area. Takamasa's President, Mr. Masanori Takahashi, became chairman of the Onagawa restoration committee, and Trident helped provided funds to open a new Kamaboko store in 2012. This store has become a tourist destination.
Both Chuck and Joe Bundrant participated in the opening ceremony.
Trident also provided employment to Mr. Toshihiro Takashiro..
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