In Los Angeles court, fish sauce trademark battle gets personal
SEAFOODNEWS.COM [Los Angeles Times] By Victoria Kim - September 16 2014 -
Last week's federal trademark trial between the two fish sauce companies pitted a family-owned, three-decade behemoth in the Asian food industry that sells five lines of fish sauce against a newcomer that prides itself on making a premium, artisan version that has become the darling of celebrity chefs.
The testimony ventured beyond the legal technicalities of trademark law into the personal stories behind the making of the odoriferous sauce.
Dai Yau, president of the well-established 34-year-old company, spoke of its long history dating to the days of the company's founding and her family's harrowing escape from war-torn Vietnam. Cuong Pham, founder of the fledgling underdog, told jurors that fish sauce remains the taste of his childhood, conjuring memories of friends flocking to his home for his mother's cooking.
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