Ahold's Giant Landover division cutting prices, improving perishables
SEAFOODNEWS.COM [Progressive Grocer] - September 22, 2014 -
Giant Food LLC has rolled out a low-price initiative affecting thousands of items across the store. New "Bonus Buy Savings" signs highlight time-limited promotions, while "Low Everyday Price" signage calls out long-term reductions on many popular everyday products.
Giant Food operates 169 supermarkets in Virginia, Maryland, Delaware and the District of Columbia, employing about 20,000 associates.
(Giant and Safeway are the dominant supermarkets in the region but both face price competition from non-traditional competitors including Wal-Mart and Target - KWC)
To Read Full Story Login Below.