McDonald's transparency initiative seeks to dispel myths about its food
SEAFOODNEWS.COM [Brand Republic] - October 14, 2014 -
McDonald's US is launching a transparency drive that sets out to answer the public's questions about its food and methods.
The hamburger chain is confronting difficult questions as part of a campaign entitled "our food, your questions" aimed at dispelling myths that exist about its food.
The initiative is primarily taking place in the company’s flagship US market, supported by TV ads there but is driven on social media and is unlikely to be contained to a US-only audience. It first aired in Canada earlier this year.
The first issues the push tackles are widely circulated pictures, which show horrors such as, "pink slime" and videos of burgers remaining intact for months or even years.
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