With sales booming, Captain D's reboots corporate-store development plan
SEAFOODNEWS.COM [SCOM] October 24, 2014
Captain D's has opened its first corporate-owned restaurants in years as part of an initiative that will see the company reboot its corporate-store development. The plan hopes to capitalize on Captain Ds' massive financial success that has seen its sales grow exponentially over the last few years.
The seafood restaurant chain's newest company-owned restaurant is located in Birmingham, Alabama’s Five Points area.
The Five Points location, along with all of Captain D’s new corporate stores, will be built with the coastal theme. The redesign resembles a seaside destination and includes new menu boards, dinnerware and a newly reformulated equipment line. The “Beach Design” has been a hit with long-time customers and has attracted countless new customers...
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