"Fish is the Dish" consumer website now gets a million hits a year according to Seafish
SEAFOODNEWS.COM [Grimsby Evening Telegraph] - November 18, 2014 -
Fish is the Dish, the consumer-facing brand developed by Grimsby-based Seafish was set up to encourage the nation to eat more seafood more often, it provides users with fun and educational information about the benefits of eating different types of fish.
The brand balances advice on health, nutrition, fish species and cooking with more exciting elements including competitions and seasonal recipes, such as 'mackerel mummies' and 'spooky witch fingers,' for the recent Halloween celebrations.
Working with leading nutritionists and the British Nutrition Foundation, Fish is the Dish has developed easy to follow meal plans and creative recipes designed to entice more people to cook seafood at home.
The Fish is the Dish digital campaign has grown year-on-year and the website itself recently reached more than 50,000 unique visitors a month and more than one million website page views per year...
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