McDonalds Menu Cuts involve Quarter Pounder, Chicken and Snacks so far
SEAFOODNEWS.COM [USA Today] by Bruce Horovitz December 16, 2014
McDonald's upcoming menu cuts will likely hit three menu board icons hardest: Quarter Pounder with Cheese, Premium Chicken Sandwich and Snack Wrap.
Those, at least, are the cuts now being tested at McDonald's restaurants in several key markets. In the test, Quarter Pounder with Cheese offerings are cut from the current four to one. Premium Chicken sandwiches and Snack Wraps are cut from three to one, says Lisa McComb, a McDonald's spokeswoman, in an e-mail.
The test is taking place at McDonald's stores in Delaware, Little Rock; Waco, Texas; Bakersfield, Calif. ; Macon, Ga. ; and Knoxville, Tenn
"The tests are designed to determine what works and what doesn't within our restaurants by considering the operational experience, customer response, price points and other important information which may inform future decisions," McComb said....
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