Traffic and comps fall at Ruby Tuesday in Q2 as momentum is lost
SEAFOODNEWS.COM [Nation's Restaurant News] By Lisa Jennings - December 19, 2014 -
Ruby Tuesday Inc. on Tuesday reported a worse-than-expected same-store sales decline of 1 percent at company restaurants for its Dec. 2-ended second quarter.
The decline was driven by a 1.3-percent slide in traffic, and the results were a disappointment given projections in October of a 1-percent to 2-percent increase for the quarter.
Full financial results for the quarter are scheduled for release on Jan. 8, and company officials said they would likely update guidance for 2015 at that time.
The chain has also been revamping its menu to offer more variety, while simplifying kitchen operations. The goal is to reinvent Ruby Tuesday as a more casual, energetic and affordable brand.
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