SVP Mark Gilley Explains How Red Lobster Succeeds at Social Media
SEAFOODNEWS.COM [Nation's Restaurant News] By Ron Ruggless - April 14, 2015 -
Red Lobster Hospitality LLC credits the shareable qualities of seafood and its artful use of social media platforms for its continued dominance in the Nation’s Restaurant News Social 200 ranking.
Since the beginning of 2015, Red Lobster has placed at or near the top of the rankings, and Mark Gilley, the brand’s senior vice president of marketing and communications, credited a cross-media approach for the success.
“The biggest thing about our social media program is that it really does play upon the fact that our guests love to share their experience at Red Lobster,” Gilley told Nation’s Restaurant News. “Seafood is a very shareable food and you eat a lot with your hands...
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