Portuguese Fish Cannery BELA Rebrands and Introduces Direct-to-Consumer Experience
Today, Portuguese tinned fish producer BELA revealed new branding and a revamped website for its hand-packed cod, mackerel, and sardine products.
The change is the first rebranding since BELA’s operations began in 1997, working with local European fishing communities to source sustainable cod, mackerel, and sardines.
To go with the company’s refreshed identity, BELA also introduced a new tagline, “Everyone’s Welcome to the Table™”, emphasizing the inclusivity and accessibility of BELA’s products.
As part of its new website formatting, the family-owned seafood cannery is now...
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