Orkla's Abba Brand to Offer Sustainable, Traceable Tuna in Sweden from Pacifical
SEAFOODNEWS.COM [Just-Food] by Katy Askew - December 9, 2016
Orkla has announced plans to convert its Swedish canned fish brand, Abba, to MSC-certified, sustainable and traceable tuna.
The tuna will be sourced using fishing techniques approved by the Marine Stewardship Council. Consumers will be able to trace details of where Abba tuna was caught as well as the name of the vessel and captain that caught it by visiting http://www.abba.se.
The move was developed in partnership with Pacifical, the marketing organization that promotes tuna sourced by the eight parties to the Nauru agreement. These include Micronesia, Kiribati, Marshall Islands, Nauru, Palau, Papua New Guinea, Solomon Islands and Tuvalu and all the brands tuna will be caught in...
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