Amazon's Whole Foods Price Cuts Brought 25% Jump in Shoppers
SEAFOODNEWS.COM [Bloomberg] By Craig Giammona - September 12, 2017
Amazon.com Inc.’s splashy takeover of Whole Foods, complete with deep price cuts, did more than bring a surge of publicity to the chain: It boosted customer traffic by 25 percent.
That’s the finding of Foursquare Labs Inc., which compiled location information during the first two days after Amazon completed its acquisition of the grocer. The data, culled from shoppers’ mobile devices, was compared with the same period a week earlier.
Amazon acquired the upscale chain last month for $13.7 billion, a move that has brought turmoil to the supermarket industry and sent shares of grocery rivals tumbling. The same day...
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