GAPP ROI Study Reveals Marketing Impact For Wild Alaska Pollock Fillet, Wild Alaska Pollock Surimi
A "Return on Investment" study conducted by Dr. Harry Kaiser of Cornell University is shedding some light on the Association of Genuine Alaska Pollock Producers' (GAPP) marketing efforts.
According to Dr. Kaiser's study, for each dollar invested by the Wild Alaska Pollock industry into its marketing organization during the past two years, there was a return of $28.04 in Wild Alaska Pollock fillet and Wild Alaska Pollock Surimi revenue back to the industry. This is impressive considering that the study found...
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