Lettuce Entertain You's all-you-can-eat deal outshines other casual dining promotions
SEAFOODNEWS.COM [Restaurant Hospitality] - September 18, 2014 -
Casual dining chains are getting creative with their promotions this fall, but one multi-concept operator might have a smarter way to build current and future business.
Lettuce Entertain You (LEYE) recently held its 2014 Taste of Lettuce River North at its downtown Chicago Wildfire unit: Wildfire Chicago
Casual dining chains continue to tap into the short-term promotional power of all-you-can-eat deals, the latest being Olive Garden’s $100 “Never Ending Pasta Pass.” But the Taste of Lettuce dinner series being put on by Chicago-based Lettuce Entertain You Enterprises demonstrates there could be a better way to attract customers in the first place and convince them to come back, perhaps more than once.
800-unit Olive Garden...
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