Better Shrimp, Salmon and Tilapia Margins Help Push Lenten Retail Seafood Promos Up 24% in 2015
SEAFOODNEWS.COM by Michael Ramsingh - April 13, 2015
Better margins on shrimp, salmon and tilapia sales helped retailers promote a lot more seafood during Lent this year compared to the 2014 period.
The 2015 Lenten season began February 18 and April 2, a bit earlier compared to 2014 when the Holy Period started March and lasted through April 17. The season is traditionally a high point for seafood sales across industry regardless of when Lent falls on the calendar.
According to Urner Barry's retail database, overall seafood promotions in store circulars were up 24 percent during the 2015 Lenten compared 2014. The data analyzed compared 2015 Lenten season ad across the 12 major metropolitan areas to the weeks of the 2014 season. Shrimp features were up 56 percent while Atlantic salmon promotions were up 24 percent...
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