Lobster Promos Continue Hot and Heavy in New England This Summer Despite McDonald's Canada Pullback
SEAFOODNEWS.COM by John Sackton - June 9, 2017
The series of storms slowing down fishing will have to end at some point, and foodservice in New England has already cast the die for a major summer of lobster promotions.
Yesterday we reported that McDonald's Canada has suspended its summer McLobster promotion, citing the high price of meat.
But that does not seem to have deterred foodservice in New England.
McDonald's is rolling out its McLobster in New England again this year, with a price of 7.99 for the basic roll, and $10.99 for the combo.
Panera bread also is featuring its summer lobster roll, priced a bit high at $17.99, but still on the menu.
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