Brits All At Sea on Old Fish Names
SEAFOODNEWS.COM [Marine Stewardship Council] June 22, 2017
A study of over 2,000 Brits found many are baffled by traditional fish dishes with over half (54%) not knowing, or incorrectly guessing what a kipper is.
The research conducted for the Marine Stewardship Council (MSC) aims to highlight the vast array of MSC sustainable seafood available in the UK. It shows that despite being avid fish consumers, many are baffled by traditional dishes such as bloaters, Cullen skink, rock salmon and kippers. Coupled with the mistaken belief (41%) that fish labelled as sustainable is more expensive, these findings could mean many are reluctant to sample new species. There are now over 1,000 MSC labelled sustainable seafood choices including kippers, Coquilles St Jaques and redfish in supermarkets such as Tesco, Sainsbury’s, Lidl, Aldi and ...
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