Whole Foods Survey: Millennials Driven to Choose Properly Sourced Seafood![](https://library.urnerbarry.com/Images/wholefoods_1.jpg)
Oh, those millennials.
More often than not, tech-savvy and environmentally concerned millennials are impacting industries with their unique purchasing habits and decisions.
According to a Whole Foods survey, millennials are mostly concerned with high-quality products and transparent sourcing when at the grocery store.
The majority of millennials want to know where their food comes from. Transparency is food sourcing, particularly in seafood, is important to 65 percent of millennials.
Food and ingredient labeling also play a role in the purchasing choices of the generation...
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