The Retail Rundown: Super Bowl Shines Bright in Otherwise Dull Demand Period
Eager fans are gearing up for Super Bowl weekend as the Kansas City Chiefs and Philadelphia Eagles prepare to face off in Arizona. Grocers are equally enthusiastic to capture additional sales during what is an otherwise dull demand period for retail and red meat sales in general.
The National Chicken Council (NCC) estimates Americans will eat a record-shattering 1.45 billion chicken wings during this year's Super Bowl LVII festivities. This is up 2% from last year and equates to about 84 million wings, said the NCC. Urner Barry's Ryan Doyle took a closer look at NCC's latest annual Chicken Wing Report.
A decline in wing prices along with the return to in-person celebrations, whether it be at home or at a restaurant, is expected to drive the uptick in wing consumption...
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