GAPP to Take Home Top Honor from 2023 Innovation SABRE Awards North America
After working with popular food and lifestyle influencers since 2021, one of the Association of Genuine Alaska Pollock Producer’s (GAPP) first influencer-led campaigns is being recognized by Innovation SABRE North America as the winner in the “Data-Driven Campaign” category for 2023, the organization announced today. GAPP’s ”Sleigh the Holidays with Surimi Seafood” campaign which featured influencers creating one-of-a-kind Wild Alaska Pollock surimi-based recipes for the holiday season was designed to drive both awareness and demand for Wild Alaska Pollock...
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