Norwegian Seafood Council Partners With Soccer Star Erling Braut Haaland
Norwegian soccer star Erling Braut Haaland has signed a 2.5-year deal to promote Norwegian seafood. The collaboration with the Norwegian Seafood Council — which went into effect April 1st — includes farmed salmon.
The partnership comes as the country aims to boost global salmon production in 2024, breaking a two-year trend of negative growth. The key driver behind this potential resurgence is the expected 4-5% growth in Norway's supply, fueled by enhanced productivity and an increased fish harvest.
“Seafood has been a part of my upbringing and my...
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