Nostalgia: The Genius Way Tuna Companies Are Trying To Win Back Millennials
Millennials have been accused of “killing” many things, from paper napkins to casual dining restaurants, and… canned tuna. But, with Millennials now considered the largest adult group in the U.S., and making up about 21.67% of the U.S. population, companies continue to try to woo those born between 1981 and 1996. And they’re hoping nostalgia will do the trick. The latest example can be seen in the ridiculously catchy new jingle that came out as a collaboration between Bumble Bee Seafoods and 2000s boy band...
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