More Choices, Less Satisfaction? A Look at Findings from Recent Micro Study on Fast-Casual Chains
Data intelligence solutions provider Competitor IQ, a subsidiary of DALBAR Inc., shared insights from a micro study focused on the fast-casual foodservice landscape.
The study focused on fast-casual chains operating in Atlanta, Georgia and the big takeaway focused on the “Customization Conundrum.”
According to the firm, fast-casual chains have had an increased focus on customization options. Think of options like Chioptle or the various sandwich chains that allow customers to create meals to their specifications...
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