GSA Study Shows Chinese Consumers Prefer Seafood, Specifically BAP-Certified Products
In a recent survey conducted by Global Seafood Alliance (GSA), Chinese consumers reported that they preferred seafood over other types of protein, especially consumers who reside in coastal areas.
Utilizing a third party surveyor, GSA was able to collect consumer purchasing data on 3,079 Chinese residents, as well as gage consumer awareness of GSA’s Best Aquaculture Practices (BAP) label. The BAP certification program has over 330 certified hatcheries, 2300+ certified farms, 150+ feed mills, and 490+ plants showcasing the BAP label.
Of those surveyed, more than...
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