The Retail Rundown: Retailers Push Protein as July Wraps
As July comes to a close and summer heat intensifies, retailers are pushing protein promotions to attract shoppers and encourage at-home grilling and cooking.
Seafood reclaimed the top spot in protein ad share this week, accounting for nearly 27% of all features. Pork followed at 24%, while beef and chicken trailed close behind at roughly 23% each. Egg promotions dipped slightly to around 1%.
Expana notes that retail egg demand has softened—typical for summer, when hot weather reduces in-home usage. Shelf prices are holding near $3.00 per dozen, well below early-year highs, but lighter consumption has dampened order volumes...
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