The Retail Rundown: New Year's Resolutions Sustain Protein Demand
January ushers in seasonal headwinds that typically temper consumer spending, as post-holiday budget pressures encourage more cautious purchasing behavior.
While retail traffic generally softens after the holidays, protein demand remains resilient, supported by early-year wellness goals. Protein also continues to anchor merchandising strategies across foodservice as operators adjust to shifting consumer habits, including the growing use of GLP-1 weight-loss medications.
According to the International Food Information Council’s 2025 Food & Health Survey, high-protein eating remains the most commonly followed diet among Americans, with 23% reporting adherence last year, followed by mindful eating at 19%, marking the third...
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