Nomad Foods Introduces New Recipe and New Leadership
Nomad Foods' brand, Birds Eye, is relaunching its iconic Fish Finger product after consumer testing showed a preference for the new recipe. This updated recipe features a crunchier coating and flaky 100% white fish fillet. It will be rolled out across Birds Eye's Breaded Omega 3, Cod, and Haddock Fish Finger ranges, with a new packaging design aimed at capturing attention in the freezer aisle.
To celebrate this refresh, the company has launched a multi-million-pound marketing campaign featuring TV, outdoor...
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