MSC Report Shows Seafood Shoppers Demand Simplicity, Value and Trust
The Marine Stewardship Council (MSC) has released new insights, in partnership with global growth and creative firm Prophet, showing that consumers are prioritizing simplicity, value, and trust when shopping for seafood.
The data highlights "the evolving mind of the conscious shopper," revealing that consumers are making more mindful decisions by balancing health, sustainability, affordability, and convenience, under the pressure of today’s economic climate.
"Shoppers want to do the right thing for their health, their budgets, and the environment, but don’t have the mental...
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