Conxemar Takes “Twice as Easy, Twice as Good” Campaign to 50+ Supermarkets Across Spain
Spain’s frozen seafood sector is giving its consumer campaign a bigger in‑store push this year. Conxemar, the Spanish Association of Wholesalers, Importers, Exporters and Processors of Fisheries and Aquaculture Products, is relaunching its “Twice as easy, twice as good” initiative in mid‑May, expanding it to more than 50 supermarkets nationwide.
A year after its debut, the campaign—fronted by comedian Leo Harlem—aims to raise awareness of the safety, quality and nutritional value of frozen seafood. For the...
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