ASMI Launches UK Campaign Tying Wild Salmon Season to New Seattle-London Flight Route
Alaska Seafood Marketing Institute has rolled out its "First Flight, First Catch" campaign in the UK market, leveraging the new daily Alaska Airlines service between Seattle and London Heathrow to promote the availability of fresh wild Alaska salmon.
The multi-faceted campaign coincides with the opening of Alaska's commercial salmon harvest and includes partnerships with Whole Foods Market featuring in-store demonstrations by fisherman Thea Thomas, a media and trade supper club event at London's historic Fishmonger's Hall, and targeted influencer and social media outreach...
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