Cousins Maine Lobster Returns to South Texas as Touring Strategy Drives Growth
Cousins Maine Lobster's food truck tour is an out-of-the-box marketing strategy that was first introduced in 2020 by franchisee Chris Papp. The initiative allows the brand to test new markets while building awareness and connecting directly with customers.
Today, the fast-casual seafood company announced its latest tour, which will return to South Texas. The food truck is scheduled to make stops in Corpus Christi, Brownsville, McAllen, Rockport, and Victoria, offering its full menu of fresh Maine lobster dishes, including its...
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