Dongwon F&B Taps BTS’s Jin to Pitch Tuna as “Sea Protein” in New Global Campaign

Dongwon F&B, led by CEO Kim Sung-yong, announced on Aug. 13 that it will unveil a new brand campaign for Dongwon Tuna featuring BTS’s Jin.
The campaign centers on positioning tuna as a premium "blue protein" (or seafood protein) with the tagline "The real high-protein is in the ocean" and the wordplay slogan "Sea Protein, Receive," designed to underscore seafood’s role in meeting rising protein demand.
In the spot, Jin is shown swimming alongside...
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