Aquamar's 'Chickensanity' Campaign Pits Scallops Against Wings for Game Day
Aquamar is using National Seafood Month to pick a fight with chicken — a fight the company has actually been teasing since the spring.
The seafood company has launched a campaign called "Chickensanity," built around a new product, Crispy Scallop Bites, designed to compete directly with wings, tenders and other snackable chicken formats at tailgates and on game day. Chef Brad Barnes, Aquamar's chef and President of Pure Food Consulting, says the pitch isn't about seafood already winning share from chicken. It's about closing what he calls an "occasion problem...
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