Seafood Can Tap into UK Protein Trend, NSC says
The Norwegian Seafood Council (NSC) says the seafood industry can capitalize on rising UK demand for protein by making fish and shellfish’s natural protein credentials clearer to shoppers.
NSC data shows 76% of UK consumers buy foods with added benefits such as protein, fiber, vitamins or minerals, and 45% follow some form of diet, with high-protein the most common. Online grocer Ocado reported a 20% year‑on‑year rise in searches for “natural protein,” evidence, NSC says, that simple, visible messaging works.
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