Holiday Spending Outlook Puts Value and Convenience in Focus for Foodservice
US consumers are expected to spend slightly less this holiday season as higher costs pressure household budgets. For foodservice operators and retailers, the outlook suggests consumers still plan to celebrate, but will be more selective about where holiday dollars go.
According to Circana’s 2026 US Holiday Purchase Intentions Study, consumers plan to spend an average of $779 during the 2026 holiday season, down from $796 in 2025. The survey of 3,534 US consumers found most shoppers expect to spend about the same as...
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