Haaland World Cup Campaign Lifts Norwegian Salmon Awareness in US, China; Germany Lags

The Norwegian Seafood Council (NSC) says its World Cup campaign with soccer star Erling Haaland sharply raised awareness of Norwegian salmon in the US and China, but had little effect on buying preference in Germany.
Haaland became a Norwegian seafood ambassador in 2024. The NSC ran paid campaigns around this summer's FIFA World Cup, which marked Norway's men's team's first appearance in the tournament in the partnership's run...
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